10 Best Content Marketing Strategies You Can Use As An Affiliate Marketer.
Last Updated on February 17, 2023 by Tumto Siram
As an affiliate marketer, you know that content marketing is essential to your success. But what are the best strategies to use?
In this blog post, I'll share 10 of the best content marketing strategies you can use to get more traffic, leads and affiliate sales. So read on and start implementing these strategies today!
Disclosure: Some of the links below are affiliate links, which means, I will earn a commission (without any additional cost to you) if you click and make a purchase through those links. And if you do make a purchase, thanks for the support!
But before we move into the list, let's have a grasp of what content marketing is?
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer action.
Content marketing attracts customers and then retains them by building trust, by delivering information that is both informative and enjoyable, With content marketing, businesses can avoid the traditional hard-sell approach and instead build consumer trust and brand loyalty by delivering content that educates and entertains.
In a nutshell, content marketing is the process of creating and distributing valuable, relevant and consistent content to attract and engage a target audience, with the goal of driving profitable customer action. This could be anything from blog posts, social media updates, videos or even podcasts.
Now that we know what content marketing is let's have a look at some benefits of it.
Benefits of content marketing
The are several benefits that come with content marketing. It can help you reach new customers and build relationships with existing ones.
It can also help you reach your target audience and engage with them. Some of the other benefits of content marketing include:
- Content marketing is less expensive than many other marketing tactics.
- Generating content regularly can help you attract links and social shares, which can improve your site's search engine ranking.
- Well-executed content marketing can help you build a loyal audience who will be more likely to buy from you.
- Content marketing is great for building brand awareness and generating leads.
And lastly, Content marketing can be extremely effective in increasing your website traffic, which can ultimately lead to boost sales.
Now, let's find the 10 best content marketing strategies you can use as an affiliate marketer.
10 Best Content Marketing Strategies for Affiliate Marketing
- Video marketing.
- Email marketing.
- Social media marketing.
- Case studies.
- Lead generation.
Blogging is a smart way to reach your target audience. By providing valuable content that is relevant to your niche, you can attract readers who are interested in what you have to say.
In addition, blogging allows you to build a relationship with your readers, which can lead to loyalty and repeat visits to your content.
Additionally, blogging can help to improve your search engine ranking, making it easier for potential customers to find you.
And finally, blogging as a content marketing strategy is relatively inexpensive, making it a great option for small businesses.
So if you're looking for a way to reach more people with your message, consider content marketing through blogging.
Starting a blog can seem like a daunting task, but with a little planning and some basic web-savvy, it's surprisingly easy to get up and running.
If you haven't started one yet, head over to this post I've written earlier about how to start a blog website the right way. This post can help you in starting one.
here's a short guide to get you started:
- The first step is to choose a web hosting service. There are a number of different options available, but we recommend Bluehost. They offer an affordable and reliable service with WordPress integration. Plus, their customer support is excellent.
- Once you've selected your web hosting service, you'll need to set up your WordPress site. Again, Bluehost makes this easy with their one-click installation feature.
- Once your site is up and running, it's time to start writing! Choose a topic you're passionate about and start sharing your thoughts with the world. With a little effort, you can build a successful blog that will attract a loyal following.
Note: Here's one of my previous posts where I shared about the cheapest WordPress hosting platforms. Just check it out to find out which one would be the best for you.
2. Video marketing.
The other best way to get sales for your affiliate products is video marketing. Unlike other forms of marketing, video marketing provides the ability to show rather than just tell.
A video can show potential customers how a product or service works, which can be essential in building trust and establishing brand loyalty.
In addition, video marketing is highly shareable, making it an effective way to reach a wider audience with minimal effort.
Video marketing is versatile and can be used in a variety of content marketing initiatives, from creating informative product demonstrations to developing engaging customer testimonials.
With its many benefits, it's no wonder that video marketing has become an essential tool for content marketers.
There are various platforms that can be used to start your video marketing campaign. And the first one that comes to the list of platforms is of course YouTube.
With around 5 billion views every single day, YouTube is one of the best platforms to get started with video marketing. Plus It's free to start too.
Now growing a YouTube channel may be a difficult task but the reward that follows with growing one, is worth a try, and with a little bit of planning and effort, growing a YouTube channel is not far from being achievable.
Here are some quick tips on how you can grow a YouTube channel:
- First of all, provide valuable content to your audience that is relevant to your niche.
- Make sure to use SEO optimized descriptions and tags in your YouTube videos. Tools like TubeBuddy and VidIQ are really helpful in optimizing YouTube video descriptions and tags.
- Make good thumbnails to attract YouTube visitors to your channel.
- Finally, be consistent in publishing content.
It is highly recommended that you record yourself for your YouTube videos and make a brand out of your own name to create authority and trust within your niche.
But if you are someone who is camera-shy, you can go for a faceless YouTube channel. InVideo is a great video maker when it comes to making faceless high-quality videos.
Lastly, You can also use other social channels like TikTok, Facebook and Instagram for your video marketing campaigns.
3. Email marketing.
The third one that comes to the list is Email marketing. It still stands as one of the most effective and powerful forms of marketing, especially when it comes to content marketing and driving affiliate sales.
Although email marketing may seem like a thing of the past, recent studies show that email open rates have actually increased in the last few years.
In addition, email marketing has been shown to be more effective than both organic and paid social media in terms of generating leads and sales.
This is likely due to the fact that email allows marketers to target their audience more specifically and track results more effectively.
For affiliate marketers, email marketing is an especially attractive option due to its ability to drive high-quality traffic to their offers.
Given the numerous benefits of email marketing, it should be an integral part of any content marketing strategy.
There are various email marketing services that can be used to grow an email list and also help you in your email marketing campaigns.
My personal favourite one is AWeber, which comes with a very cheap plan and also can be started for free, which is a blessing for beginners.
Now, just like any other marketing strategy, for email marketing, you will need email subscribers to market your affiliate products, and growing an email list is not an easy task. However, it can be done by using some universally used strategies.
Here's a quick overview of some tactics you can use:
- The most common tactic to grow an email list is to offer something of value in exchange for an email address, such as a free ebook, guide, or whitepaper.
- Another common tactic is to create content upgrades that can be accessed only by subscribers. This could include exclusive blog posts, videos, or other content that is not available to the general public.
- You can also grow your email list by partnering with other businesses in your niche and offering a joint giveaway or contest.
- In addition, make sure to use opt-in forms on your website and blog to collect email addresses from visitors.
- Be sure to also offer incentives for people to subscribe to your email lists, such as exclusive discounts, early access to content, or free products.
Try and test different strategies, it will take a while to grow an email list but with the right content, the right offer and by using the correct tactics, it can be done.
4. Social media marketing.
The fourth one that makes it to this list is of course Social media marketing. It is the process of using social media platforms to promote and sell products or services.
While traditional marketing involves putting ads in newspapers or on television, social media marketing allows businesses to reach a larger audience with minimal effort.
In addition, social media marketing is often free or very low in cost, making it an affordable way for affiliate marketers to reach new customers.
One of the major benefits of social media marketing is that it allows marketers to connect with customers and build relationships in an open way.
Customers who feel connected to a brand or a person are more likely to become loyal, repeat customers.
Overall, social media marketing is a powerful tool that can help your affiliate business reach new customers and build stronger relationships with existing customers.
The best social media channels that can be used for building an audience for your affiliate marketing business are Facebook, Twitter, Instagram, TikTok, LinkedIn, Reddit etc.
You can grow your social media following by:
- Creating interesting and engaging content.
- Sharing content from other sources that are relevant to your audience.
- Participating in conversations and threads on social media platforms.
- Hosting contests or giveaways.
- Offering exclusive discounts or products to social media followers.
The most important thing to remember when using social media for affiliate marketing is to always be genuine and authentic.
Customers can tell when a business is trying to fake it, and they will not hesitate to unfollow or even worse, boycott your brand.
Be sure to familiarize yourself with the social media platforms you are using and learn how they work before you start marketing on them.
Each platform has its own quirks that you need to be aware of in order to make the most of them.
The next one that makes it to this list is E-Books. E-books are a popular form of content marketing because they offer a lot of value for the reader.
E-Books can be also be used to drive affiliate sales, as they provide a way to showcase your product or service in a more detailed way than a blog post or social media update.
The other wonderful thing is that ebooks allow you to easily add your affiliate links inside of it which makes them a powerful content marketing tool, especially for the purpose of affiliate marketing.
E-Books can also be used to build your email list, as they can be offered as a freebie in exchange for the reader's email address. They are a great way to build your brand and grow your business.
If you're not using ebooks as part of your content marketing strategy, you're missing out on a powerful tool that can help you achieve your affiliate marketing goals.
There are a few things to keep in mind when creating an ebook:
- Keep it short and concise. Most people will not read an entire book, so make sure your ebook is easy to digest by keeping it short and to the point.
- Include images and graphs to break up the text and help illustrate your points.
- Make sure your content is well-written and error-free.
- Include a call to action at the end of your ebook, urging readers to take action.
Now if you're thinking about how to create an eBook of your own? There are lots of online tools that can help you create one, my personal favourite is Canva.
It comes cheap and also with a free plan. And is easy to use but one of the best graphic design tools for beginners.
But if you feel like it is too much to take and make an eBook of your own as a beginner, you can always hire a freelancer to let them make it for you. Fiverr can be a great place to hire and order one.
Sign up for a Canva free account or try Canva pro for free for 30 days. Cancel anytime, no questions asked.
In recent years, online courses have become an increasingly popular form of content marketing.
By creating a course and making it available for free online, businesses can attract new leads and convert them into customers.
Additionally, online courses can be used to drive affiliate sales. By including affiliate links in the course material, businesses can earn a commission on every sale that is generated.
Finally, online courses can also be used to build brand awareness and reputation. By providing valuable information and teaching people new skills, businesses can position themselves as experts in their field.
If you're interested in creating an online course, there are a few things you'll need to do.
- First, you'll need to choose a topic and develop a curriculum.
- Next, you'll need to create audio or video content and put it online.
- Finally, you'll need to market your course to potential students.
There are different software you can use to edit videos for your course. But I personally use and recommend Wondershare Filmora for editing videos as it is cheap and easy to use.
Now, to promote and market your course, you can do it through your website, or social channel or publish it on Udemy (An online course platform) by signing up as an instructor.
7. Case studies.
Case studies make the seventh one to list. It's one of the most powerful strategies when it comes to using different types of content marketing strategies.
Case studies tell the story of how your product or service was able to solve a real problem for a real customer or a subject, and they can be highly convincing to other potential customers who are facing similar challenges.
Case studies also help to build trust and credibility, two essential ingredients in any successful marketing campaign.
Furthermore, case studies can be repurposed into a variety of different content formats, such as blog posts, infographics, and even video testimonials.
For example, if you're an affiliate for a funnel builder software like GetResponse or Systeme.io, you can test these funnel builders, and understand what works and whatnot. Make a case study out of it, and present it to your potential customers.
In this way, you can provide value to your audience and even get new affiliate sales for your products.
So if you’re looking for a way to take your content marketing to the next level, consider creating some case studies related to your affiliate product.
Although Newsletters are a part of Email marketing strategy I have included them on a different head as they are a great way to keep your customers and clients up to date on what's going on with your business.
Not only do they provide valuable information, but they also help to build relationships and keep your brand top of mind.
Here are a few tips for using newsletters as part of your content marketing strategy:
- Keep it personal. Your newsletter should be a reflection of your brand and voice. Write in a way that feels natural and genuine, and be sure to personalize each message.
- Make it visual. People are more likely to engage with visuals, so incorporate images, videos, and infographics into your newsletter content.
- Offer value. Your newsletter should provide value to its readers, whether it's through helpful tips, industry news, or exclusive offers and discounts.
Newsletters can be one of the most important contents for your email marketing strategy. Not only do they help to keep your customers and clients up to date, but they can also be a valuable source of information and inspiration.
The ninth one on the list is Infographics. As a form of content marketing, infographics can be extremely effective in getting your message across to your target audience.
They are highly shareable, easily digestible, and can help to break down complex information into bite-sized chunks.
When used effectively, infographics can help to increase brand awareness, drive traffic to your website, and generate leads.
There are a few key things to keep in mind when creating infographics for your business.
- First, make sure that the topic is relevant and interesting to your target audience.
- Second, keep the design clean and simple – too much clutter will only serve to confuse and overwhelm people. Third, make sure that the data you include is accurate and up-to-date.
- Finally, promote your infographic through social media and other online channels. You can even submit it to infographic directories and websites.
When done correctly, infographics can be an extremely effective content marketing tool. They can help to engage your audience and drive traffic to your website.
So if you're looking for a way to get your message across in a visually appealing and engaging way, consider using infographics as part of your content marketing strategy.
10. Lead generation.
The last and the final one that comes to this list is Lead generation. It is a process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.
Effective lead generation techniques can be used to drive more traffic to your website, helping you to close more sales.
There are a number of different lead generation tactics that you can use, each with its own benefits. One popular technique is to use lead magnets.
Lead magnets are pieces of content that offer value to your target audience in exchange for their contact information.
This can be anything from an eBook or white paper to a webinar or template. By offering something that your target audience finds valuable, you can easily capture their attention and start generating leads.
It's mostly done through your funnel or landing page. The most popular one is by adding the lead magnet on your website.
Whenever someone visits your website you offer them something in exchange for their email.
Other content marketing strategies you can use
In addition to the above-listed content marketing strategies, there are a number of other effective options that can be used to reach and engage potential customers. User-generated content marketing is one such strategy.
This involves leveraging user-generated content – such as product reviews, testimonials, and user-generated videos – to create targeted marketing campaigns. Another option is to create and distribute podcasts.
Podcasts offer an intimate, engaging way to share information with potential customers, and can be an effective way to build trust and credibility.
When used in conjunction with other content marketing strategies, podcasts can be a powerful tool for driving traffic and growing a business.
How to make a content marketing strategy?
Before you start making content for your marketing, implementing a strategy for your affiliate business can make your marketing endeavours more focused. Here are the steps you need to take in order to develop a content marketing plan:
Figure out what you want to achieve with your content marketing
Do you want to drive traffic to your website, increase brand awareness, or generate leads?
Determine your target audience. Who are you trying to reach with your content? Knowing this will help you determine the type of content you create and the tone of voice you use.
For some it is writing, for others, it is creating videos or podcasts.
Identify your target audience and create buyer personas
Identify your target audience, and then create buyer personas to help you better understand their needs and wants. This will help you create content that is more relevant and engaging for them.
Download this info graph in PDF.
Research your competition and find ways to differentiate yourself from
Then, the third step would be to research your competitors and find what content marketing strategies they're using to differentiate themselves from you.
Try to emulate the ones that are working well for them, but make sure to put your own spin on it to make it unique.
Create a content calendar and stick to it
The fourth step would be to create a content calendar and stick to it. This will help you ensure that you're publishing content on a regular basis and that your content is aligned with your overall marketing goals.
Measure the success of your content marketing and make necessary adjustments.
This will help you fine-tune your content marketing strategy and ensure that you're getting the most out of it.
Produce high-quality content that is relevant to your audience
Finally, try producing high-quality content that is relevant to your audience. This will help you attract and engage potential customers, helping you to build trust and credibility meaning more sales.
Remember, you can always add more mediums of content marketing to your arsenal as you grow with experience.
The most important thing is to start creating content and using it to reach and engage potential customers.
By following these simple steps, you can create a content marketing strategy that will help you reach and engage potential customers, driving traffic and leads not only to your affiliate products but any business.
Content marketing can be a great way to get your affiliate business off the ground. It takes time and effort to see results, but it is one of the most cost-effective ways to market your affiliate business.
If you’re just starting out in the world of affiliate marketing, or if you need some help getting started, join our forum where we discuss and help each other out.
Lastly, Let me know in the comments what your favourite content marketing strategy is – I’d love to hear from you!